Information Has Value, Data Doesn’t

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Information Has Value, Data Doesn’t

As IT professionals it’s easy to get caught up in the ins and outs of technology—what’s in compliance (or not), which security loopholes are most dangerous, etc. But that zeal can quickly get lost in translation when you’re speaking with the business side of the house, a.k.a., the decision-makers.

So how do you bridge tech speak with the “just-keep-me-operational” mindset of the boss?

Bob Coppedge, owner of Simplex-IT, a seven-person Hudson, Ohio-based managed services provider, shows you. In this 17-minute video, Bob describes how his company leverages visuals to transform convoluted data into meaningful information that underscores business value. It’s a process he says can quickly onboard new clients and keep existing clients sticking around for the long-term.