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How IT Assessments Can Help Create More Revenue

Increasing revenue and winning new clients is crucial to your success as an MSP. One of the simplest, yet surefire ways to doing both is to leverage IT assessments to get new business, new projects, upsell new managed services and add new stand-alone services.  Use…

6 minute read

Increasing revenue and winning new clients is crucial to your success as an MSP. One of the simplest, yet surefire ways to doing both is to leverage IT assessments to get new business, new projects, upsell new managed services and add new stand-alone services. 

Use under-the-skin IT assessments to provide prospects with hard data about risks existing in their IT environments to justify the need for your help. Once you get this right, you’ll begin to see an uptick in your recurring revenue. Continue reading to learn more about the three ways to produce additional revenue with assessments. 

Client Acquisition 

Using an assessment to acquire a new client is effective because you can show your prospect facts about their IT environment the same way a doctor uses blood test results to show you a medical problem that needs attention. Your MSP peers use assessments regularly to edge out other MSPs, sell Co-Managed IT services and upsell existing customers. 

RapidFire Tools’ Network Detective Pro helps you identify problems on computers and servers through non-intrusive network scans, manual scans of individual PCs, and information from Microsoft’s Azure and 365 cloud services. It can also help you create professional and comprehensive reports that would otherwise take hours to build, and brand them with your logo. 

By using the results to prove to your prospects they have risks you can mitigate, you base your proposal for remediating risks and providing ongoing managed services on facts rather than assumptions or hyperbole. 


You can successfully sell profitable assessments as stand-alone projects. All you need to do is readjust the small-business-owner mindset and start thinking differently. Governmental officials, school district administrators and executives at large businesses are used to paying big money for studies where the deliverable is a report that guides their decisions. You can charge a handsome amount for IT assessments and use the findings to sell remediation projects and managed services. Do this and watch your profit margins for assessments rise significantly. 

To sell expensive assessment projects, you need to get clients to focus on the value of the information itself. Quantify risks and help them make decisions to prevent compliance violations as well as an expensive and embarrassing interruption of services. 

A rural K-12 school district contacted an MSP over problems they were facing with technology. The school district superintendent said he was totally frustrated and needed help. During the initial meeting, the MSP asked several questions about the school’s IT problems, how the IT department was complying with FERPA (a law similar to HIPAA that protects student information), why they had been turned down for E-Rate funding (the MSP had checked it on the federal database) and other detailed questions about the IT environment. The superintendent had no answers. 

After a few minutes, both parties realized neither of them had enough information. The superintendent couldn’t accurately define his problems and the MSP didn’t have enough to go by to give him a proposal for remediation. The MSP suggested an assessment to provide both of them with the information to know what needed to be done and how much had to be spent to fix the problems. 

The MSP also highlighted the financial benefit in identifying the problems that led to the rejection of the district’s E-Rate funding application. This meant up to a million dollars in cost justification, which is why the MSP quoted $ 20,000 for the assessment and the superintendent immediately sealed the deal. 

The MSP’s assessment was accurate and thorough. It identified cybersecurity and compliance issues and create a roadmap for the district to address its problems. Apart from the assessment report, the MSP provided a proposal for remediation services and ongoing managed services that resulted in more than $100,000 in projects and over $10,000 per month in recurring revenue. The district benefited by fixing its E-Rating problems and qualifying for over $1 million in federal subsidies. 

Two nearby districts heard about the assessment and engaged the MSP to work with them. This added more than $70,000 in additional assessment revenue and almost a half-million dollars in projects for the MSP. 

If a prospect can’t accurately define their problems and you don’t have enough information to build a proposal, suggest an assessment to identify the information needed to properly scope the project and estimate the cost correctly. 

Small business owners don’t want to pay a lot for assessments, especially when MSPs often use free assessments as a marketing tool to acquire new clients. Approach government officials, school districts, larger private businesses and non-profits and offer thorough and accurate assessments they can use to make critical decisions. For public entities, you can even go through their previous records and board minutes to see what they have paid in the past. 


One way to maximize profits from your investment in assessment tools is to offer independent assessments to businesses that have their own IT departments and won’t consider becoming a managed services client. 

When you run assessments for many medium and large organizations that have their own IT departments, you find the IT staff is surprised at the detailed information you provide. They often don’t have the assessment tools nor the time to learn how to use them. Even if they could, many are bound by regulations and contractual obligations to have IT security validated by an independent assessment. 

Take the opportunity to create a profitable service by going to hospitals, school districts, local and county governments, banks, non-profits and larger private businesses offering to provide their internal IT staff with monthly reports they can use to address cybersecurity and compliance gaps. The documentation will help them prepare for an unexpected audit, investigation or lawsuit. Remind them that you aren’t trying to replace anyone. You’re just trying to provide them with detailed reports they can use to stay secure and compliant. 

Treat assessment tools just like the tools in your toolbox — the more you use them, the more value you get out of them. Think beyond using assessment tools solely as bait to get new clients. Sell assessments as projects and ongoing automated assessments as a stand-alone service. 

Let Network Detective Pro Lead the Way 

Network Detective Pro is the IT industry’s de facto standard IT assessment and reporting tool used by MSPs. Its non-intrusive data collectors are the fastest and easiest way to find risks and issues on prospect sites with no agents, probes or software installs. It provides end-to-end automation – from scheduled scans to report generation and delivery, it’s the only way to do the recurring IT assessments required to grow and retain your existing clients. It gives you undeniable proof of everything you’re doing to protect and secure your clients’ networks. 

Click here to get a demo and find out how Network Detective Pro helps you earn more while lightening your workload. 

What to Look for in Network Assessment Software

With cybercrime becoming increasingly sophisticated, what you don't know can hurt your organization. In this buyer's guide, learn about the tools you need to implement an effective IT assessment strategy to identify threats.

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A Buyers Guide to Network Assessment Tools