Many MSPs fail to understand the importance of pricing their services correctly. Price them too high and prospects look for a less expensive solution. If you don’t charge enough, you’ll struggle to make a profit on the services you deliver. You’ll also undermine the perceived...
Expansion doesn’t just mean adding new clients to your roster. Expansion is really about growing the services you currently offer your clients as they grow (i.e., as they add more users and assets) and getting those same clients to buy additional services from you. Here are...
Prospects and clients like to say they don’t have any data worth hacking or nobody would ever want to attack them. But business owners and executives know bad publicity that follows a security breach can translate into big losses. It’s up to you to show them...
At the heart of client and managed service provider (MSP) business relationships lie the same mechanisms that make any other relationship tick – support, appreciation, and initiative. Some MSPs no longer put in the effort once they’ve “hooked” their client; they’ve signed a contract, so...
As an MSP, you spend a fair amount of your time scouting new revenue opportunities, and you may have found basic security assessments are a great way to get your foot in the door. One-time security assessments can clinch a new account, and ongoing assessments...
We conclude our MSP Client Lifecycle for IT Assessment series discussing client retention and contract renewal. If you haven’t already, check out the previous four segments: acquisitions, onboarding, optimization, and expansion. Client retention is a cornerstone of your business. And though it seems easier than scouting for and securing new clients, it still takes work. Clients need constant care, not only to provide...
What do good car maintenance and customer nurturing have in common? They’re good for your wallet in the long run. Regular car tune-ups can be a hassle. They take a little bit of time and costs a little bit of money. Some people don’t like to...